Saturday, May 18, 2013

Anna Dello Russo for HM Fall New Collection

The fall 2012 season has been marked by numerous collaborations in the world of beauty and fashion and it seems that one of the collaborations that raised plenty of interest from fashionistas, was the one announced by Swedish high-street retailer H&M. The brand tapped none other than editor-at-large and Vogue Japan’s creative consultant, Anna Dello Russo, to collaborate in the creation process of the brand’s fall 2012 collection and it seems that the results split the brand’s audience into two groups: the ones that love the collection and the ones that are skeptic about the outcome of the collaboration.It’s obvious that conquering everyone is basically impossible when it comes to fashion, so Anna Dello Russo channeled all her energy into bringing fans a unique, opulent and extravagant fashion and accessories collection that matches the personal style of Vogue Japan’s creative consultant. This is by far one of the boldest collections we’ve seen so far at H&M and this new niche will probably help the brand attract new clientele, people who are more daring and willing to push the boundaries with their style.
Anna Dello Russo for HM Fall Collection 2012-13 (1)
Anna Dello Russo for HM Fall Collection 2012-13 (2)
Anna Dello Russo for HM Fall Collection 2012-13 (3)

Anna Dello Russo for HM Fall Collection 2012-13 (4)
Anna Dello Russo for HM Fall Collection 2012-13 (5)
Anna Dello Russo for HM Fall Collection 2012-13 (6)

Anna Dello Russo for HM Fall Collection 2012-13 (7)
Anna Dello Russo for HM Fall Collection 2012-13 (8)
Anna Dello Russo for HM Fall Collection 2012-13 (9)

Anna Dello Russo for HM Fall Collection 2012-13 (10)
Anna Dello Russo for HM Fall Collection 2012-13 (11)
Anna Dello Russo for HM Fall Collection 2012-13 (12)

Anna Dello Russo for HM Fall Collection 2012-13 (13)
Anna Dello Russo for HM Fall Collection 2012-13 (14)
Anna Dello Russo for HM Fall Collection 2012-13 (15)

Anna Dello Russo for HM Fall Collection 2012-13 (16)
Anna Dello Russo for HM Fall Collection 2012-13 (17)
Anna Dello Russo for HM Fall Collection 2012-13 (18)


According to Anna Dello Russo’s ‘Fashion Shower’ short music video which presents some of the H&M by Anna Dello Russo items and which features fashion advice from the diva, there’s nothing sexier than excess and the brand’s fall 2012 collection is definitely not short on glam, extravagant, heavy details that scream excess. The 50–year-old stunner revealed to WWD the result she wanted to achieve with her designs for H&M by saying:“I wanted to re-create the excitement of the fashion week tour, when you enter a dreamy fashion bubble that is almost a parallel reality. I tried to capture that sense of freedom, joy and excitement.”The collection that features an impressive array of accessories including some voguish shoes and cool clutches managed to capture a massive amount of attention since it was revealed to the audience through the brand’s newest lookbook, as all 50 items included seem to be magnets for attention.
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